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"A little bit too traditional": Attracting a young audience a major challenge for rugby

Author
Newstalk ZB,
Publish Date
Sat, 13 Jul 2024, 3:46pm

"A little bit too traditional": Attracting a young audience a major challenge for rugby

Author
Newstalk ZB,
Publish Date
Sat, 13 Jul 2024, 3:46pm

With England in town for the All Blacks tests, RFU CEO Bill Sweeney stopped by for a chat with Piney. 

They talked the state of the Northern Hemisphere game and the relationship between NZR and the RFU. 

He told Piney that they’re a lot closer now in terms of where they want to get with the shape of the game. 

But, Sweeney said, the biggest challenge the sport faces on a global scale is attracting a younger audience.  

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