There's growing concern that the cuts across TVNZ and Newshub won't be the last for locally produced content.

As the nation's biggest broadcasting companies struggle with falling advertising revenue, the fate of Kiwi favourites such as Shortland Street remains uncertain.

NZ Screen Producers’ Guild President Irene Gardiner says local content plays an important role in keeping audiences together.

"It's our identity, it's our humour, it's what we are - and I think local content, both the more serious news and current affairs kind and the more entertaining kind, is very important."

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