There's growing concern about the marketing power of health influencers - and how people get caught up in trying trends pushed by people with dubious medical credentials.

TikTok users have recently been spotlighting berberine - a treatment dubbed 'nature's Ozempic' by health influencers.

Naturopath and wellness expert Erin O'Hara explains why we feel drawn in by social media trends, and stressed the importance of researching first. 

LISTEN ABOVE