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Tech: Adobe tells artists to get on the AI bandwagon

Author
Paul Stenhouse ,
Publish Date
Sat, 26 Oct 2024, 11:52am
(Photo Illustration by Budrul Chukrut/SOPA Images/LightRocket via Getty Images)
(Photo Illustration by Budrul Chukrut/SOPA Images/LightRocket via Getty Images)

Tech: Adobe tells artists to get on the AI bandwagon

Author
Paul Stenhouse ,
Publish Date
Sat, 26 Oct 2024, 11:52am

Another week, more AI advancements.  

A crazy powerful AI is just months away 

Reporting from The Verge says OpenAI will release a new model, codenamed "Orion", in December. The report says the launch strategy is different - instead of making it available in ChatGPT first, it's going to be given to their paying partners via APIs.  

OpenAI's CEO says this is "fake news", but if the reporting is true, it's said to be potentially up to 100 times more powerful than the current GPT-4. They just closed a $6.6 billion funding round and are working to restructure themselves as a for-profit company. Maybe it'll be "ClosedAI"?  
  
  

Adobe says artists need to get on the AI bandwagon  

Their VP of Generative AI says they’re “not going to be successful in this new world without using it". It's all-in on the tech, and there won't be a product in its suite without it.  

"We’ve always innovated with conviction, and we believe in the conviction of what we’re doing here". The company says the AI features, such as their Firefly tool that extends and generates bits of images for you, are some of the most adopted products Adobe has ever released. But will it kill art? There's a growing backlash to the tech in the creative community, but the VP goes on to say that "human creativity will be a critical part of it" and there "will be a thirst for artists who do things by hand". 

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