It's an interesting conundrum.

The Herald yesterday led for an extended period of time with a piece written by The Spinoff about a story that had semi taken off about Jacinda Ardern and her trip to America, but more specifically to a company called BlackRock.

I would not have mentioned it. In fact, I didn’t, given I got the emails early yesterday in what was clearly yet another orchestrated attempt by crazies to pedal the latest conspiracy theory. The theory is, I think, I'm not entirely sure because it’s a waste of time going down the rabbit hole.

But the conspiracy theory in the broadest of senses is there is a one world type project and we are all being manipulated. More specifically, BlackRock, which is a heavyweight investment company, is thought by the crazies to own mainstream media, all pharmaceutical companies, and are part of the overarching conspiracy about this new world order.

Anyway, the Prime Minister went to meet them. The trouble with her going to meet them is if you follow any sort of news, you knew she went to meet them because it was widely covered.

The emails suggest it’s a conspiracy and no one knew about it. Not helping my day yesterday were the re-emergence of, once again, the conspiracy theory around Clarke Gayford, and his ankle bracelet.

That one goes back months. And once again was dispelled not only by the couple through various videos. There were photos of him with the Prime Minister at a time he was supposed to be under arrest, in rehab, behind bars, or off in some far-flung facility of undisclosed nature.

The ankle bracelet got quite some traction. I think the BlackRock thing will die a fairly quick death given it was so widely covered at the time in a legitimate way.

But here is my concern, how much coverage do you give the crazies? And by giving them coverage, do you not encourage them?

My perception, especially as a result of these past two years, is that there are people who simply won't be told or taught. Evidence is irrelevant, no matter how widely available that evidence is. They want to believe what they want to believe.

In the BlackRock case, the Ardern story and its email is just part of a series of headlines about other stories. You have to see the headlines to believe them, or not believe them as the case may be. If you can look at those headlines and not see them for what they are, there is no helping you. It's nuttiness written by nutters.

This isn't line-ball rumour, speculation, titillation, spin, and some deception. This is straight up and down, black and white, and so obviously made it up BS it's not funny.

It would be funny if more could see it for what it is but they can't. That is the worry, and adding to the worry is the fact so many appear to be part of the group.