Animated emojis, facial recognition and augmented reality are all part of the latest iPhone technology.

Apple's new line up of products has been announced in Silicon Valley in California, including two iPhone 8 models and the major announcement of the iPhone X (ten).

Apple CEO Tim Cook said the new iPhone would set the path for technology for the next decade.

Herald Business Reporter Sophie Ryan was at the announcement and got to look at the device first-hand.

"The screen runs from edge to edge, it doesn't have a home button instead it uses facial recognition technology to unlock it."

You'll have to dig deep into the pockets if you want to get your hands on it it will retail for NZ $2099.

LISTEN ABOVE AS SOPHIE RYAN SPEAKS WITH LARRY WILLIAMS