A new Kiwi start-up wants to revolutionise the way we buy groceries.

The start-up, Supie, cuts out the middle man when it comes to grocery shopping so that there isn't the waste that supermarkets experience.

Users would buy directly from the supplier - meaning vegetables will still be in the ground and bread would still be in the oven when you order, meaning no waste and less strict criteria for food to be acceptable for sale.

Supie founder Sarah Balle told Mike Hosking there is growing awareness of food waste, and consumers want to play their part.

"We know that about 45 percent of fruit and vegetables grown in New Zealand don't make it to the supermarkets, and that's because of the way they look

"50 percent of the food we waste in our homes is fruit and vegetables."

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