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NZ's first ad made using AI and "innovative way to showcase and elevate" the wool industry

Publish Date
Mon, 30 Sep 2024, 10:26am
Photo / Supplied
Photo / Supplied

NZ's first ad made using AI and "innovative way to showcase and elevate" the wool industry

Publish Date
Mon, 30 Sep 2024, 10:26am

New Zealand wool carpet company Bremworth is claiming to have made the country’s first TV commercial using Artificial Intelligence (AI).

Bremworth Chief Brand and Product Officer Rochelle Flint tells Heather du Plessis-Allan the AI advert is an innovative way to showcase and elevate the wool industry.

The use of AI is estimated to have reduced advertising spend by 60%.

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