The decision by Adidas to cut ties with Kanye West is expected to cost them both.

The German clothing giant has dropped the rapper after he made anti-Semitic comments on social media, which saw his Twitter and Instagram suspended.

Ye is no longer a billionaire and Adidas is expected to lose around 430-million dollars, and their shares have fallen by 8 percent.

US correspondent Richard Arnold told Mike Hosking it joins a growing list of companies that have cut ties with Ye.

He says West has also been dropped by his music company, his touring agency, Gap, Vogue, and a documentary on him has been shelved.

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