There’s a view that if businesses aren't on social media, they aren't being seen. 

Tataki Auckland Unlimited has spent $103,000 on influencer created-content in recent years, while ChristchurchNZ's dispensed $27,000. 

Neither DunedinNZ nor WellingtonNZ have jumped on the bandwagon, but won't rule out doing so if the right opportunity arose. 

Tourism Industry Aotearoa Chief Executive Rebecca Ingram told Mike Hosking use of influencers is important. 

She says it's important for the sector to operate in this space as it relies on people seeing and feeling what there is to offer, which social media provides. 

LISTEN ABOVE