A Kiwi AI firm has caught the attention of College Football in the US’s Atlanta. 

Designers from HyperCinema are turning the Hall of Fame into an immersive museum experience. 

This technology, developed in New Zealand, could soon be used in museums and entertainment spaces across the globe. 

CEO Miles Gregory explained to Mike Hosking that the experience places visitors into stories of college football, using AI to insert them into both video footage and static images. 

He said that the technology is entirely malleable, if you can dream it, they can create it. 

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