The Games are afoot! 

More than 500 athletes from 35 countries are descending on Queenstown from today as the largest snow sports event in the southern hemisphere begins. 

It’s day one of the 2024 Winter Games, and CEO Marty Toomey told Mike Hosking that the event is worth somewhere in the realm of six to ten million dollars, depending on where you start the count.  

He said that many athletes coming in and train for a couple of weeks before and after the event, not just the 3-4 they’re competing, so there’s quite a long tail. 

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