It’s coming full circle for Malcolm Gladwell. 

Twenty-five years after the success of his first book ‘The Tipping Point’, he returns with a brand-new volume, reframing those original lessons.  

‘Revenge of the Tipping Point’ returns to the topic of social epidemics and tipping points, this time with the aim of exploring the dark side of contagious phenomena.  

Gladwell told Mike Hosking that his success came from a “healthy dollop of luck”. 

“I read lots and lots and lots of books which I think are first class and that sell vanishingly small amounts of copies, so I don't think that writing a brilliant book is a guarantee of success.”  

In the years since that first publication, Gladwell has written a number of best selling books, and he believes the secret to his continued success is writing the things he’s interested in. 

“You have to have confidence, in other words, that your interests are shared by others.” 

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