A saturated reward scheme market is likely to blame for Flybuys' demise. 

About 90 jobs will be lost when the scheme and its parent company Loyalty NZ close down at the end of the year. 

Members can still earn Flybuys points until October 31 and have until December 31 to redeem them. 

Retail and marketing expert Juanita Neville-Te Rito told Mike Hosking that most partners of the scheme will just set up their own reward system now. 

She says it'll be better for customers who want to be rewarded and recognised, rather than given points. 

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