A buy now pay later business co-founded by Gary Rohloff will today go public on the Australian share market.

Rohloff, a former retailing stalwart who has managed well-known brands Number One Shoes, Warehouse Stationery and Ezibuy, began the business in 2017, coming up with the idea around the kitchen table with family of a safe alternative to credit cards to buy a pair of jeans 

Mr Rohloff told Mike Hosking three years ago, they didn't expect an Initial Public Offering [IPO] to surface.

"We had a dream of creating a ubiquitous global brand, but not an IPO."

Mr Rohloff says there has been great support for the IPO.

He adds that they were concerned given how uncertain the current financial landscape is amid the Covid-19 pandemic.

"Yes we were [worried], we had originally intended to IPO in June.

"We put things on hold."