Land-based salmon farming continues to sink its hook into the fish market.

Mount Cook Alpine Salmon has revealed plans to launch New Zealand's first land-based salmon farm.

The $16.7 million  project will either be in the Mackenzie or Waitaki Districts.

Chief executive, David Coles, says the consulting firm EY, which monitors the global industry, predicts land-based salmon farming could be an industry disruptor.

He told Mike Hosking it's projected by 2040 more than 20 percent of global salmon production will come from this type of model.

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