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Black Friday sales are a 'key marker' for NZ retailers

Author
Newstalk ZB,
Publish Date
Fri, 29 Nov 2024, 8:52am
Photo / NZ Herald
Photo / NZ Herald

Black Friday sales are a 'key marker' for NZ retailers

Author
Newstalk ZB,
Publish Date
Fri, 29 Nov 2024, 8:52am

Retailers are hoping for bumper Black Friday sales today.   

Retail NZ says Black Friday and Boxing Day are the biggest shopping days of the year. 

It comes at a time when retailers are struggling, with 70% not meeting their sales targets in the September quarter according to the Retail Trade Survey.  

Retail NZ Chief Executive Carolyn Young says it would be good to see Black Friday generate more foot traffic down the line. 

She told Mike Hosking that retailers are considering shorter sale periods next year, to concentrate the number of people who come in during that time. 

Young says there’s a mixed appetite for spending at the moment, but Black Friday is a good time for people to be thinking about Christmas shopping. 

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