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Fonterra expanding into brain performance products for adults

Author
Newstalk ZB,
Publish Date
Wed, 31 Aug 2022, 12:00pm

Fonterra expanding into brain performance products for adults

Author
Newstalk ZB,
Publish Date
Wed, 31 Aug 2022, 12:00pm

After years of focusing on infant nutrition and our kids development, Fonterra are expanding into brain performance for adults and cognitive health.

The dairy giants have created drink and capsule products that apparently support caffeine free alertness, stress and combat blue light from extra screentime.

Fonterra's Biokodelab founder Carl MacInnes told Mike Hosking

“The blue light coming off our screens is degrading our brain, it’s stopping our ability to get good sleep. It’s impacting our eyes, it’s impacting our mood, and we need to compete, and we need to build our brain in order to protect ourselves.”

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