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Cookie Bear tributes: Griffin's set to retire mascot

Author
Newstalk ZB,
Publish Date
Wed, 2 Apr 2025, 3:59pm
Griffin's iconic Cookie Bear will no longer feature on the brand's packaging as the company moves towards a minimalist rebrand.
Griffin's iconic Cookie Bear will no longer feature on the brand's packaging as the company moves towards a minimalist rebrand.

Cookie Bear tributes: Griffin's set to retire mascot

Author
Newstalk ZB,
Publish Date
Wed, 2 Apr 2025, 3:59pm

An end of an era for Griffin's Cookie Bear - as the brand gets rid of the mascot after 57 years.

The company plans to refresh the packaging to make it 'clearer and easier' to find their biscuits on the shelf.

It's reassuring consumers they can expect the same quality, recipe and great taste.

Mikey Havoc was the voice of Cookie Bear for a couple of years - and he joined the Afternoons team to reminisce.

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