Hundreds of moviegoers are flocking to theatres to catch the highly anticipated Barbie movie.

Starring Margot Robbie and Ryan Gosling, Kiwi fans are excited enough to dress on theme, with Afterpay data showing sales for pink clothes and shoes are skyrocketing.

Auckland's Silky Otter Cinemas is among the solidly booked movie theatres across the country, and manager Tyson Pula is pleased with the news.

He says the film directly appeals to nostalgic Barbie fans, but casual viewers have enjoyed the film too.

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