Big day tomorrow for Kiwi wine company Invivo, as they will be officially launching their new sauvignon blanc.

The new wine will get a boost as they will launch in partnership with Hollywood actor, designer and wine lover, Sarah Jessica Parker.

It isn't the first time the company has launched a celebrity partnership. In 2011, a cheeky phone call put them on a path to their collaboration with UK megastar Graham Norton.

Invivo co-founder Tim Lightbourne joined Heather du Plessis-Allan from New York to talk about their new line and how the partnership came about.

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