Officials are confident that the America's Cup event has sold Auckland as a tourist location once borders reopen.

40,000 people showed up to Auckland's Viaduct to cheer on Team New Zealand today, on top of the thousands that have passed through during the Christmas and Prada Cup events.

Auckland Unlimited General Manager Steve Armitage told Heather du Plessis-Allan that there is a high chance

"They have seen we are largely out there living life as normal. By and large, we've been able to deliver the event in as a free a state as possible."

He says this will "quite easily" be the most viewed America's Cup event in history. 

Team New Zealand have requested that a parade is not thrown in their honour, as has been tradition in the past, but Armitage says the celebrations marking the victory are on the same level of a celebratory parade.

"We've had a free event for three months where people have been able to come down and see the action for themselves, so there have been plenty of opportunities."

LISTEN ABOVE