A McFlurry of controversy is over in Wānaka - with a proposal for the region's first-ever McDonald's declined.
The District Council has turned the fast food giant's resource application down after strong pushback from locals concerned about food waste and pollution.
It planned a 450-metre site by the Mount Iron Roundabout.
Deputy mayor Quentin Smith says in the proposed setting - McDonald's wasn't a good fit.
He explained if McDonald's had wanted to set up in the town centre or a commercial zone, it's likely little could be done to stop it.
LISTEN ABOVE
Take your Radio, Podcasts and Music with you