Woolworths have recently launched their Everyday Rewards scheme set to replace Onecards.

This development comes as consumer advocates have voiced concerns about the returns on loyalty programs, encouraging consumers to shop around for deals.

Woolworths Director of Digital and Loyalty, Mark Wolfenden, disagrees, claiming Everyday Rewards is 'very generous'.

"It's part of our commitment to offering Kiwis more value and better ways to shop, and we've got a multi-million dollar increase in rewards as part of the new program."

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