According to new reports, one in four New Zealand adults have bought something off Temu in the last three months.

The Chinese e-retailer, alongside similar fast-fashion giant Shein, has experienced a significant rise in popularity thanks to cheap prices and free shipping.

NZ Herald business editor at large Liam Dann says this boom in demand is harming traditional retailers, who are experiencing loss in demand during the current economic downturn.

LISTEN ABOVE