Incoming Prime Minister Chris Hipkins has promised to re-prioritise the focus of Labour to reflect the current concerns of New Zealand voters.

Hipkins has stated he plans to rein in some Government programs that are less "essential" right now and address the issues surrounding the economy, business owners, and the cost of living.

NZME business commentator Fran O'Sullivan says that it will be hard for Chris Hipkins to draw in voters, but his open communication and clear acknowledgement of the state of the economy is an encouraging start.

"He's communicating, and that's what people have wanted for a very long time. And I think that actually positions quite a bit of challenge to Chris Luxon, who will say stuff and walk it back. And if Chris Hipkins can cut through, I think he's in the game." 

LISTEN ABOVE

• Live: 'Just changing the leadership doesn’t do enough' - Luxon reacts to new challenger
• Live: Hipkins, Ardern discussed possible departure last year; set to rein in Labour policies
• Grant Robertson congratulates ‘my mate Chippy’, Hipkins’ dad has ‘mixed feelings’ about son’s new job
• Incoming Prime Minister Chris Hipkins outlines 'bread and butter' issues he plans to fix in 2023