A media commentator says cuts at NZME are just the latest in a troubled industry. 

NZ Herald and Newstalk ZB owner NZME is proposing a restructure, with a net loss of about 38 roles.

Spinoff founder Duncan Grieve says all around the world massive cuts are taking place while other brands disappear completely. 

He says it's not a problem which is likely to go away.

"It wouldn't shock me if this was just setting off another year of that - and it might not be anything like the biggest we're going to see."

LISTEN ABOVE

• 'Challenging': Almost 40 jobs set to be cut from NZ Herald newsroom
• 'Sad day': NZME to close 14 community papers by Christmas
• ‘Tough news’: NZME proposes to close 14 local newspapers, with the loss of 30 jobs