New Zealand is finally in the firing line of Donald Trump's tariffs - but one Kiwi CEO is determined to make the best of things.

Under the new regime, New Zealand faces a 10 percent tariff on all imports into the states across all industries.

NZ King Salmon CEO Carl Carrington says the company will work through this development over the coming weeks - but he's not too worried.

"I think we have, to some degree, some protection, as the consumers in most channels tend to have a lot more discretionary spending power."

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