Pak'nSave Porirua is being criticised for a Mother's Day giveaway of laundry liquid.

Its' social media post advertising a giveaway with laundry liquid, laundry scent booster, air fresheners and chocolate is being labelled as misogynistic.

Cory Ross, the Pak’nSave employee who wrote the post, told the Herald claims of the giveaway being misogynistic is 'ridiculous'.

Massey University Marketing Professor Bodo Lang believes the intention was good.

"They were just a little bit naïve, and not quite reading the room and being aware of what people read into this."

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