Road safety measures don't often become a tourist hot spot but a sunflower field is bucking that trend.  

47-thousand sunflowers have been planted in about half a hectare in the Wairarapa, south of Pahiatua. 

It's designed to catch motorists' eyes – and slow them down. 

The plan's worked – with travellers stopping for a photo op. 

Gardener Abbe Hoare told Heather Du-Plessis Allan overall, it's had a positive outcome. 

“The other problem, I suppose, is that it’s brought so many more people to the area, so that’s a whole other thing, but I think the people that use the road the most often are definitely slowing down to have a look.” 

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