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"Hugely tactical": Qantas launches new loyalty scheme

Author
Newstalk ZB,
Publish Date
Wed, 12 Mar 2025, 10:38am
Photo / File
Photo / File

"Hugely tactical": Qantas launches new loyalty scheme

Author
Newstalk ZB,
Publish Date
Wed, 12 Mar 2025, 10:38am

Changes to Qantas’ loyalty scheme are taking off today. 

They’re raiding the competition, with other airlines’ frequent flyers of gold status or higher able to get Qantas Gold by earning just 100 credits – a discount of 600 credits. 

Air New Zealand also updated its Airpoints system in 2024, increasing flexibility for its flyers.  

Aviation Commentator Irene King told Andrew Dickens that this move from Qantas is hugely tactical. 

She says it’s about cash flow and getting more engagement from high spending, high value customers. 

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