Thumbs up for the Government's tourism campaign. 

It's putting 13.5 million dollars into Tourism New Zealand, targeting markets like China, Australia, the US, India, Germany and South Korea.  

Arrivals in February were down this year overall. 

Tourism Holdings Chief Executive Grant Webster told Ryan Bridge it's the right time to invest.  

Webster says Kiwis often think people just come here, but New Zealand's less than 1-percent of the world's tourism meaning we have to compete.