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Sanitarium has dropped Weet-Bix from the Warehouse stores, blaming supply issues. Â
The Warehouse Group is questioning why only its stores are affected and the Commerce Commission is looking into it. Â
Massey University marketing expert Bodo Lang told Tim Dower that it's unusual to target just one retailer. Â
He says it's something we don't see very often, and the way Sanitarium has handled it doesn't help as it hasn't clarified why only The Warehouse has been shutout.Â
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