Queues have already formed outside the new H&M store opening in Lower Hutt.

The fashion retailer will open the doors to its shop in Queensgate Mall at 10am.

H&M already has stores in Auckland and Christchurch, but this is the first in the Wellington region.

Newstalk ZB reporter Ruby Spink says people started lining up outside the store at six this morning.

She says around 100 people are gathered now, many in school uniform.