One person has died after falling from a cliff at Hahei Beach, while another was rescued.

Emergency services responded to the scene in Thames-Coromandel around 8.15pm.

One person was located at the bottom of the cliff face in a critical condition. However, they later died at the scene.

The second uninjured person was rescued after becoming trapped on the cliff.

A lines rescue team from Fire and Emergency New Zealand was deployed to retrieve the second person.

Auckland Westpac Rescue Helicopter crew were tasked at 8.06pm to Hahei to “assist a patient suffering injuries at the bottom of a cliff and in a critical condition”.

“Transportation to hospital by helicopter was not required and crew returned to base,” a spokeswoman said.

Hato Hone St John said it responded to an incident at Hahei Beach but had no further details and referred inquiries to police.

The death will be referred to the coroner.