Blues star Sonny BIll Williams has unveiled the jersey he will wear this season - he will bear a Plunket NZ logo, instead of the BNZ logo he taped over last week.

The All Blacks midfielder has been named in the starting line-up for this week's Super Rugby showdown with the Hurricanes, but has been in negotiations all week over the exact uniform he will wear, after obscuring the bank sponsorship on the Blues collar against the Highlanders.

Williams will make his first start of the season at second-five in the only change from the side that lost in Dunedin.

Rieko Ioane will start alongside Sonny Bill at centre, which sends All Black George Moala back to the bench.

The Blues team is:

1 Pauliasi Manu, 2 James Parsons (C), 3 Charlie Faumuina, 4 Gerard Cowley-Tuioti, 5 Scott Scrafton, 6 Jerome Kaino, 7 Blake Gibson, 8 Steven Luatua; 9 Augustine Pulu, 10 Piers Francis, 11 Melani Nanai, 12 Sonny Bill Williams, 13. Rieko Ioane, 14 Matt Duffie, 15 Michael Collins.

Replacements: 16 Matt Moulds, 17 Ofa Tu'ungafasi, 18 Sione Mafileo, 19 Jimmy Tupou, 20 Akira Ioane, 21 Billy Guyton, 22 Bryn Gatland, 23 George Moala.

Sonny Bill Williams will wear @PlunketNZ on his jersey for the rest of the #SuperRugby season, replacing @BNZ

— Radio Sport (@radiosportnz) April 12, 2017