One person died and several others were injured following a serious crash on State Highway 25 in the Coromandel.

The crash takes the holiday road toll to four.

The crash, between Thames and Coromandel, occurred between Te Puru Creek Rd and Valder Place.

The incident involving two cars was reported to police shortly before 9am.

Traffic is at a standstill, just before Tairua in the Coromandel after motorists were diverted due to a fatal crash on the Thames-Coromandel road.

Police confirmed one person died in the crash.

“Four people have sustained minor injuries,” a police spokesperson said.

The road is expected to remain closed for several hours.

A Hato Hone St John spokesperson told the Herald four patients, all in minor condition, were assessed and treated at the scene.

It responded with two ambulances.

Fire and Emergency services are also on the scene.

“We’re attending a two-vehicle crash, there were three fire trucks on the scene, but now we just have one assisting police and ambulance,” a Fire and Emergency spokesperson said.

“There was one person trapped ... all other inquiries to police,” they said.

The popular holiday destination route is expected to be closed for quite some time while emergency services attend to the scene.

Motorists travelling between Thames and Coromandel are asked to delay travel or take an alternative route.

This marks the fourth death on New Zealand roads since the holiday road toll period began on December 24.

On Christmas Eve, a motorcyclist died in a crash involving a car in Parkvale, Tauranga. Later that evening, shortly after 10 o’clock, another person lost their life at the scene of a single-vehicle crash in Pah Hill Rd in the Auckland suburb of Wharehine. On Boxing Day, a third fatality occurred, on State Highway 35 near Te Araroa.

Police said over the Christmas period last year, 21 lives were tragically lost in road crashes.

“Road safety partners aim not to have a repeat of that figure this year.”

“We’re attending a two-vehicle crash, there were three fire trucks on the scene, but now we just have one assisting police and ambulance,” a Fire and Emergency spokesperson said.

“There was one person trapped ... all other inquiries to police,” they said.

The popular holiday destination route is expected to be closed for quite some time while emergency services attend to the scene.

Motorists travelling between Thames and Coromandel are asked to delay travel or take an alternative route.

More to come.