Five years ago Samsung decided to take the world of whiteware and tip it on its head.

For starters, it wouldn't necessarily be white anymore.

In fact, in many cases, consumers would be able to choose styles and colours to suit their decor, rather than put up with a featureless metal box just sitting there taking up space.

Not only did this make for some of the hippest kitchens and laundries in town, the new range also backed up their good looks with high-end performance, even introducing unique, market-leading features.

As cool as these devices are, (especially the fridges and air-con... dad joke) to call them "art" rather than appliances is perhaps going a bit far.

Mind you, after trying out the new Samsung vacuum, I did get a little emotional...

The Bespoke Jet AI Ultra Elite stick vacuum is, ironically, white. Well... Samsung calls it "Satin Greige" so I guess maybe its... off-white?

Regardless, it may just be the craziest vacuum I've used yet. And I mean that in a good way.

When I initially unboxed it, which takes some time - there are a lot of bits and pieces - I was actually slightly disappointed. At first glance it's very similar to the Samsung's original Bespoke Jet; a bagless stick vacuum that sits in a minimalist Clean Station that both empties and charges.

Don't get me wrong, my disappointment was not with the design. I loved the first one. I still use the first one nearly every day. Because it's so compact, the Clean Station and vacuum fit easily into the hall cupboard, conveniently at hand to chase the latest cloud of dog hair away.

I was disappointed because I thought Samsung may have changed things up again. Maybe this time the Clean Station would also double as a reading lamp? Or a coat stand? Or... Perhaps next time.

It wasn't long before I started noticing the upgrades though. Starting with the handle, which is more ergonomically shaped, has a grippier surface and is more accommodating to those of us with larger hands. This is also where the LCD display is but we'll come to that shortly.

The next big improvement literally is bigger. The Telescopic Pipe now extends to three different levels - again catering to taller users who now no longer have to stoop while vacuuming. Sadly, as with the original design, one still has to retract one's Telescopic Pipe when placing one's vacuum back on one's Clean Station. What an inconvenience for one.

Because this is the Elite model, there's pretty much every accessory you can imagine; Active Dual Brush, Slim LED Brush+ specifically for hard surfaces, Pet Tool+ for furniture, Combination and Long Reach Crevice Tools - both of which can be used in conjunction with the Flex Tool so you can literally vacuum around corners - and the legendary Spray Spinning sweeper. Well, if it's not legendary yet it should be. This uses the supplied disposable wet pads or reusable antibacterial pads to give your hard surfaces a professional buffing - one of the most effective and mess-free mopping solutions I've come across.

But back up the truck... Did I say Slim "LED" Brush+? Yes indeedy. Both the Active Dual Brush and the slimmer, fluffier one now have bright white LED lights to expose the full extent of your filth, whatever dark corner it may be lurking in. This was both a satisfying and disturbing new feature for my Bespoke experience.

Before we get to that, we have to turn the darn thing on - or at least pop it on the Clean Station and let it start to charge. It's at this point the AI part of the equation ramps up and you can pair the Bespoke Jet AI Ultra to your phone, using the Samsung SmartThings app.

This allows you to monitor a raft of data like how long and when you vacuum, how many times it's been emptied, whether the dust bag in the Clean Station needs emptying and even how much it's costing you to run! (So far, for me, about one cent apparently). You'll also be informed of any maintenance issues and obviously, the level of charge in the battery.

There's a couple of other nice little features on the app - you can turn off the LED display and the charging light on the Clean Station if you prefer the room to stay dark while it's charging and you can also set the Bespoke Jet AI Ultra to notify you of any incoming calls or messages while you're vacuuming. Which is handy, because it's easy to miss calls and messages while you're vacuuming. Because you're vacuuming.

The AI doesn't stop there. Although there are several different power modes you can select manually, if you set the vacuum to AI, it will sense the type of surface and adjust the suction accordingly. At 400W this is a very powerful beast and yet it instantly recognises if you're vacuuming a rug or mat and dials things down immediately to avoid any clogs and stoppages. This is such a brilliant feature and is one of the first times I've ever thought AI was doing something genuinely helpful.

As you'd expect, the LCD display tells you exactly how many minutes of vacuuming you have left before you need to charge. Samsung tries to claim you can clean for up to 100 minutes. The obligatory asterisk then leads you to a footnote explaining that's only on the lowest setting using a non-motorised tool. So no, you won't vacuum for 100 minutes non-stop but guess what? Nobody WANTS to vacuum for 100 minutes non-stop. However long it lasts, it's easily enough for me to do my large, two-storey, four-bedroom home. (That's not a humble brag, by the way. More of a complaint)

And what a great job it does. Let's get real. You can have all the good looks and swanky AI features you like but unless that 400W sucker-upper is doing the business, it's all a waste of time. The Bespoke Jet AI Ultra is the opposite of a waste of time. It really gets the greeblies out from deep down in the pile and on my first vacuum I had to empty the half-litre bin twice, it was so chock-a-block with a combination of woman hair, dog hair and whatever detritus falls off me.

As I said before, the Clean Station lives up to its name, sucking every last scrap out of the bin without you getting your hands dirty. Then, unlike the original Bespoke Jet, it runs a self-diagnosis to make sure everything is running properly. This closes the door on the bin automatically - something I've often forgotten to do on the more manual original, not realising till I've started vacuuming, dropping dust straight back on the floor again. So it's now idiot-proof. This idiot has proved it. 

The problem of long hair wrapping around the mechanical roller head still hasn't been solved, although at least Samsung's design let's you easily take the roller apart to clean it.

Best of all, there are very few consumables here; the bin and its multi-stage filtration system is all washable and reusable. The only thing that needs replacing is the large dust bag in the Clean Station. This is also a very easy and fuss free operation and there are a couple more bags included in the box.

Sounds great, right? Does it sound NZ$2,099.00 great? Because that's what the Bespoke Jet Ultra AI Elite costs right now. But remember, it's also a mop. And a pet-hair remover. And it can see in the dark. And it empties itself. And it can tell you when someone's on the phone. Oh... And it's a work of art. Totally worth it.

Click here for more information and pricing on the Samsung Bespoke Jet AI Ultra Elite.